KTBA Walkabout
Logo, branding, wayfinding signage, email marketing and more for the inaugural Spring Walkabout event.
The Kensington Talmadge Business Association (KTBA), at which Angela serves as Vice President of the board, hosted their first Walkabout event in April 2017 which showcased brick & mortar and home-based business in the Kensington and Talmadge neighborhoods of San Diego.
We put together a logo, branding, posters, wayfinding signage, a brochure and map for attendees, and helped with email and social marketing for the event.
Each attendee was given a brochure which included a map of all business participants showing their special or giveaway. The brochure also featured a tear-off raffle drawing entry card and list of 40+ raffle prizes donated by the business participants. We created the raffle drawing to incintivize attendess to visit all or most businesses.
The event featured 41 neighborhood businesses, including our own, and an estimated 500+ community members attended.
We encouraged business participants and attendees to use #ktbawalkabout on social media to share and promote the event.
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