Noble Intent Studio

Urban Kitchen Group's CUCINA restaurants

Custom websites for Urban Kitchen Group's CUCINA restaurants in San Diego and Orange County

We worked with renowned restaurateur Tracy Borkum to redesign Urban Kitchen Group's suite of 8 websites (with some still in progress), including their e-commerce retail Shop, corporate site, websites for each of their 5 CUCINA restaurants, and catering website (coming soon!).

With website traffic exceeding 1,000 visits per day, we understood just how important UKG's websites are to their business. We carefully examined what was working and what could use improvement on their websites both aesthetically and in terms of user-experience.

We used analytics to guide us in the redesign — after noting 35%+ of website traffic was on their menu pages, we created menu-forward designs for each restaurant websites.

We're confident the new and improved websites will help diners find the information they're looking for more quickly and with ease, making their experience with CUCINA restaurants a positive one before they even take their first bite.

View the CUCINA urbana website
View Urban Kitchen Group's retail Shop
View Urban Kitchen Group's corporate website

"I’m the owner of Urban Kitchen Group, a hospitality company that runs five restaurants and a catering division. My company’s website was severely outdated and in non-compliance. We hired Noble Intent Studio to update and redesign our site. They improved the user experience while maintaining our brand’s presence across the site. My company is very happy with the outcome of this project. The content is clearer and more defined, allowing site visitors to navigate information seamlessly, view menus, make reservations, buy tickets to events, or shop for gifts. We have seen an increase in how long people view our site, and we have heard great responses from our guests. The Noble Intent Studio team did an excellent job. Angela and Cris worked together and complemented each other well. They met deadlines, and communication was top-notch. The ease of working with Angela was refreshing. She was incredibly patient and always willing to receive feedback and make adjustments based on our requests or needs."

Tracy Borkum,
Owner at Urban Kitchen Group